Chief digital officer at adyoulike the european leader in native advertising successful track record in online start ups and one of bimas hot 100 2015 prior to adyoulike dale was co founder of content amp a content marketing service that merged with adyoulike in march 2014. Dale lovell is the chief digital officer at adyoulike the uks first and leading native advertising agency with over 20m global turnover per year. Dale lovell is co founder at adyoulike a worldwide leader in native advertising dale lovells 17 year career at the forefront of digital media and advertising spans journalism publishing marketing and advertising technology his career started working for and launching successful digital publishing start ups before j. Native advertising paid for media that looks and behaves like the content around it it affects us all if you own a smartphone use social media or read content online you will have been exposed to it often without realizing. The industry has to understand and agree on the three different definitions of native advertising according to dale lovell adyoulike
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